Last seen: May 28, 2023
This is the final episode in the online marketing series for inspectors. We’ve built this series step-by-step so you do first things first. It's like...
What is Social Media Marketing? There is a reason that we have left this subject until near the end. That’s because the other stuff took priority. Th...
Why Use Video? Video is like a personal greeting. Viewers see your facial expressions, hear your voice, and feel as though they are meeting you. P...
[embed/p> What Is Evergreen Content? Evergreen content is one of those creative tasks that you have to make time for. The evergreen piece is wher...
The Semantics of Semantics If you're going to be talking to a developer about building a website for yourself, if you're working with a website and ...
Structure Let's start with the big thing. People often buy more website than they need. Think of it, just like you would if you're buying a car. You ...
What are Conversions? It’s easy to think when you put up a website then customers will roll in. But there are a lot of different things that have to ...
Define Who You Are and Who You Want to Reach Defining who you are and your brand and working towards developing an online presence: your website, soc...
You Can Only Manage What You Can Measure When you commit to change, the key is that you cannot make any kind of conversion improvements or improve yo...
[embed/p> What is Marketing? We all get so many marketing tips all the time. It doesn't apply to us. It doesn't work for us. It's often a completel...
